SKÚLI
ANDRÉSSON

Phone: +354 620 0715
Email: skuliandres@gmail.com

PROFESSIONAL SUMMARY

Creative and ambitious Marketing and Production Specialist with over a decade of experience in content creation, marketing campaigns, product development, and video production. I specialize in bridging the gap between marketing strategy, branding, and high-impact content creation. With extensive experience in global project management, I have led interdisciplinary teams and executed large-scale marketing initiatives across diverse markets.

CORE COMPETENCIES & SKILLS

Marketing & Strategy: Branding, Campaign Management, Product Development & Innovation.
Content Production: Video Production (Filming & Editing), Photography, Post-production.
Digital & Social: Social Media Management, Influencer Marketing, Digital Tools.
Project Management: IPMA Level D Certified, Cross-functional Team Leadership.
Technical Tools: Adobe Creative Suite, Meta Business Suite, Asana, Teams Planner.

PROFESSIONAL EXPERIENCE

LANGISJÓR | Marketing Specialist 2025 – Present

  • Strategy & Execution: Formulate and execute the company’s comprehensive marketing strategy to strengthen brand identity and increase market visibility.

  • Project Management: Oversee both daily operations and long-term marketing projects, working across interdisciplinary teams.

  • Product Development: Manage product development and the launch of new product lines in collaboration with production and design teams.

  • Content Creation: Produce diverse creative assets including videos, photography, and advertisements.

  • Campaign Management: Design and implement marketing campaigns for key products and services.

  • External Relations: Manage partnerships with influencers, designers, suppliers, and advertising agencies.

  • Analytics: Analyze campaign performance and utilize data to optimize results and maximize ROI.

REYKJAVÍK UNIVERSITY (HR) | Marketing Specialist & Content Producer 2019 – 2024

  • Production: Managed the full production cycle of advertisements, campaigns, and promotional material, including pre-production, filming, photography, and post-production.

  • Social Media: Developed social media strategy, oversaw content creation, and managed distribution across all major university channels.

  • Internal & External Marketing: Participated in broader internal and external marketing initiatives for the university to drive enrollment and brand awareness.

ÖSSUR | Global Marketing Specialist / Content Creator 2017 – 2019

  • Global Campaigns: Worked within the international marketing team, contributing to high-level global marketing campaigns.

  • Full-Stack Production: Served as producer, concept developer, cameraman, and editor, ensuring content was successfully distributed across channels.

  • International Experience: Traveled extensively internationally, gaining significant experience in diverse facets of global marketing.

RÚV (The Icelandic National Broadcasting Service) | Producer, Editor & Director 2011 – 2024 (Intermittent)

  • Broadcast Operations: Started as a news editor and advanced to Producer/Director, managing live television news broadcasts.

  • High-Performance Environment: Thrived in a fast-paced, high-pressure broadcast environment requiring precision and speed.

ADDITIONAL EXPERIENCE

ARCTIC PROJECT | Co-Owner 2014 – 2016

  • Owned and operated a production company specializing in the creation of marketing materials, advertisements, and promotional content.

RVK STUDIOS | Video Editor 2013 – 2015

LAZYTOWN PRODUCTIONS | Asset Coordinator 2012 – 2013

EDUCATION & CERTIFICATIONS

IPMA Level D – Certified Project Management Reykjavík University | 2022

APME Project Management Reykjavík University | 2021 – 2022

Diploma in Technical Department The Icelandic Film School | 2010 – 2012

Social Sciences and Sports Track Menntaskólinn á Egilsstöðum (Junior College) | 2004 – 2008

EARLY CAREER HIGHLIGHTS

(Prior to 2010)

  • Football Coach: Leadership and youth development.

  • Support Representative: Personal assistance and care.

  • Entertainment: Experience in stage performance, acting, and event entertainment.